Guy Laroche

Guy Laroche, born July 16, 1921 in La Rochelle, France, was a French fashion designer and founder of the company of the same name. In 1966, the first women's perfume was launched by Guy Laroche. It was Fijii. This perfume would be followed by fragrances such as Drakkar, Drakkar Noir, Horizon and others. Even today, these perfumes are classics and although Guy Laroche himself left this world in 1989, the Guy Laroche perfume brand continues to live and enliven the everyday lives and celebrations of women and men all over the world.