Replay

The fashion company Replay was founded in 1978 in Italy. Replay is a rebellious brand that early on focused on and became known for its trendy jeans with a slightly looser fit, known as loose fit.Today, the brand is successful and well known worldwide and Replay's garments are worn by many celebrities. In 2008, the fashion house Replay launched its very first fragrance which came in both Women and Men simultaneously. Other popular fragrances from Replay are Your Fragrance and Jeans Spirit.